Quick summary
Big Five personality research found that extraverted and neurotic personality types tend to use Facebook more often and for longer, while agreeable, conscientious, and open-to-experience types tend to use it less. This article summarizes research by Assoc. Prof. Dr. Wilailak Seritrakul explaining how each personality type relates to Facebook usage behavior.
The development of communication today has caused “Digital Life”, life connected by digital systems In the future, humans will not be able to survive. If you do not exist in the online world at all Whether it's email Facebook or whatever it is Because humans must have both real people, flesh and blood, and identities in the cyber world. To be a perfect human
McKinsey Research Global Institute has assessed the environment of today's society that will be upgraded from the era of online social networks Towards a completely digital society This is a society where users do not go online just to communicate or connect. but will reach the entire online world until it becomes “Digital lifestyle/Digital journey”
Facebook is the media that has the greatest reach in history. It is also the social media that Thai people have the number 1 most frequent use of, causing research into many different user groups. And in this article, Prarop has published part of an academic article for users to check what type of personality group they are.
People with an extroverted personality type.
Facebook usage by people with extraverted personalities A person who has a personality that likes to act like a social person, talkative, cheerful, friendly, and often the first to greet others. Have a straightforward expression Like to do activities
This group's behavior in using Facebook is clearer than other personality types. They tend to use Facebook frequently and use it for a long time. Foreign academics explain the reason for this as...
Rich-get-Richer means that even though the user has talked with friends in the real world Still using Facebook to add a channel for talking in the online world as well Characteristics of being a talkative person He's easy to get along with and likes to share things. Likes to press likes and express opinions to others.
People with a compromising personality
Using Facebook of people with a compromising personality Being a polite, gentle, and kind-hearted person. Know how to be flexible and cooperate with others. Often avoids conflict with others. Makes it possible to live well with others This group of people tends touse Facebook infrequently. And each time it doesn't take long
because this group of people oftenHe is friendly to others so he is often tagged in other people's photos. But this group of people usually doesn't like to press likes. It may come from a compromising personality who thinks that pressing "Like" may cause other friends with different opinions to become displeased.
However, this group of people, when posting something on Facebook of themselves or others, often uses messages that express good feelings and show friendliness.
People with a conscientious personality
The use of Facebook by people in the conscientious group is self-discipline. Organize your life well Have a lot of responsibility They are people who are motivated to succeed and actively develop themselves.
This group of people uses Facebook less than other groups of people. and have only a few friends on Facebook Because they think that Facebook is a waste of time and does not help the work to be more efficient
However, this group often likes to upload photos. Because he is a diligent and organized person, he likes to organize all the various pictures. their own
people with an unstable personality type
People in this group struggle to manage their emotions. They tend to worry, become angry or sad easily, feel emotionally fragile, and focus on themselves in ways that can make relationships difficult.
Facebook users with neurotic traits often use the platform frequently and enjoy writing personal notes because those notes help express who they are. They seek attention, post status updates, and share both positive and negative opinions.
Many in this group frequently press Like as a way to ease negative feelings: they like friends' posts and hope their friends will return the gesture.
People with openness to experience
People with this personality welcome new ideas, have active imaginations and aesthetic sensitivity, and tend to be enthusiastic, broad-minded, and open. They often use Facebook heavily and for long sessions because they want to experience new forms of communication, which the platform provides well.
They take part in many Facebook activities, including writing personal notes, posting and following other people's updates, pressing Like, and joining groups.
At present, the period of use of this group has decreased. Because there are many new online social networks emerging. So Facebook is no longer a new experience.
Summary
This article was written by Assoc. SPY THE DUCK Dr. Wilailak Seritrakul has collected research results that discuss the relationship between the five personality components and Facebook use. which summarizes the behavior as There are two groups of people who use Facebook: People with extraverted personalities and has a shaken personality As for those who have a compromising personality, are conscientious, and are open to experiences, they do not like to use Facebook.
Reference
• Kamathon Intharat (2008) Effects of the trend of using information and communication technology on current society
• Chuwas Rerksirisuk (editor) (2011) Online media Born to be Democracy
• Piyachart Isaraphakdi. (2016). Branding 4.0
• Wilailak Seritrakul (2013) Five elements of personality and the use of Facebook
• Electronic Transactions Development Office. (2015). Report on the results of a survey of internet user behavior in Thailand in 2015.
• Amichai (2010) Social network use and personality.
• Bachrach (2012) Personality and patterns of Facebook usage.
• Moore (2012) The influence of personality of Facebook usage, wall posing, and regret.
• Kirtpatrick, D. (2011). The Facebook effect: The inside story of the company that is connectingthe world.
• Ross (2009) Personality and motivations associated with Facebook use.
• Wehrli (2008) Personality on social network sites: An application of the five factor model.
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