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Why are Thai dramas so soapy?

Updated 24 Sep 2026655 views
Article cover: Why are Thai dramas so soapy?

Quick summary: this is an opinion piece

This article is an opinion analysis of common Thai melodrama tropes, not academic media research.

The most popular entertainment television program is probably "Thai drama".  The first Thai television drama was "Thai drama". Suriyani refuses to get married. Broadcast on Channel 4, Bang Khun Phrom. Thai dramas usually feature good and bad characters, and the ending of the story can be easily guessed. It usually ends in a happy ending. And it is repeated often.

Channel 4 thai television stations
Channel 4 tv stations

“Drama”  is something that has been with Thai people for a long time. It can be said to be the most popular entertainment media. Moreover, according to the survey results, it was found that 78% of Thai youth have the behavior of imitating dramas. Makes you have to look back. Is the drama teaching people or is it reflecting something from society?

If you look back over the past few years, The drama world is full of soap opera stories, repetitive, monotonous, going nowhere, with a fixed formula for success, the end of which can be guessed. Therefore, it is not strange that some dramas are soap opera at times. This article SPY THE DUCK We'll take you to find out why Thai dramas have to be soap operas?

from the novel to soap operas

In the language of drama, soap operas are classified as “Melodrama”  or what is also known as. ” Melodrama”  and if you look back at the nature of literature or novels that have many periods in the past. It is also rich in soap opera content. Therefore, if we look fairly at the art of drama. It is the fact that society in the past “Drinking soap operas”  is entertainment. So it is not strange that some parts of the novel are full of things that we call ”Soap opera”

Drawing of Melodrama
Melodrama

Yun Yingyot Panya Thai scriptwriter has explained the word soap opera as follows.  “ ...The word sewage is a curse word. It's like a curse word.  ‘Dirty whore’  It seems like it was created to cause pain. Both hurt and itchy. full of prejudiced feelings And when this word is used in drama In fact, we are addicted to thinking of using this: Someone's life is sewage, etc. I would like to invite you to think that if you compare a piece of work in terms of sewage, is it fair?... ”

Art reflects society

from experience in the playwright industry. Japanesegave his opinion on dramas in this era that  …When talking about dramas in this era. Manufacturers often interpret it themselves as ‘Viewers like to consume these things,’ ‘This is what viewers want,’ and ‘We have to please the viewers.’  So there was a drama with a soap opera plot. Over and over again, there are remakes of old dramas being produced, changing the main characters to suit the times. But it still maintains the original soap opera style. Just because the producers believe that soap operas will sell... ”

Yingyot Panya
Yingyot Panya

The word “Art reflects society”  means looking at the overall picture of what society is like. Work of art, even commercial art like TV dramas, comes out like that. Tactics of using the word “Soap operas”  of the context of using sarcasm and sarcasm are not uncommon. ButWhy are some soap operas successfuland more popular than many soap operas?

The fact that soap operas are more popular than best-selling dramas makes it necessary to reconsider factors such as: Did the soap opera come out at the right time? Do the actors act well to the point of being a soap opera? In order to come out as a drama, is it completely complete or not? Soap operas are in every society. Not only in Thailand

jakjaan akhamsiri thai super star
Jakjaan Akhamsiri

Jakjan Akamsiri Suwannasuk as an actor explains.  “...Thai dramas are different from foreign dramas. BecauseScript writers often care about the feelings of the audience. Especially within the framework of culture. traditional snacks and will not write plays that contradict the beliefs of Thai people. Personally, I think For a drama to be fun, it must have a good script. This will make it fun for the actors as well. And when everything is good, viewers will like and follow because they are excited about each content presented... ”

Yun continues:“ ...Drama has an influence on a changing society. Because Thai dramas are free media that causes high competition. Especially the competition in content that causes drama producers to focus on making the production as interesting as possible. Because each drama has different values ​​that affect the hearts of viewers. Teaching viewers by not forcing them through the storyline to make viewers think and ask questions between themselves and society. WhichThe role of Thai drama is to make viewers develop wisdom that comes from asking questions. Find the meaning of life... ” 

Thai Drama Buppe San Nivas
Buppe San Nivas

“ ...We should open our minds to accept soap operas fairly and understand society because it is the result of going back and forth. 'How is the drama? Society is like that - what is society like? Drama is like that.' It's not that soap operas are media that society opposes... ” 

...At least that soap opera in the eyes of the audience, whether it is successful or not. It can provide some entertainment for the audience. More or less...

Benefits of soap operas

“ ...Thai dramas are fun. Hidden with various art forms Including having goodness inserted into it... ”  Ajarn Daeng Salaya SukhaniwatPresident of the Television Script Writers Association The scriptwriter of Buppesannivas explains his own perspective on soap operas: “ ...in some dramas it can be clearly seen that there are only violent scenes. Cruel beyond humanity But it does not provide any benefit to society. In factThai dramas should teach viewers. And the cycle of being a soap opera should be broken... ” 

woman on blue blackground
Deng Salaya Sukhaniwat

“...Television drama is a commercial art. The art in Thai drama has goodness, beauty, aesthetics and good ideas put into the drama. In addition to selling merchandise from sponsors Although the issue of sales is not related to the screenwriter, it has caused commercial competition. However, Thai drama 'Krong Karm'  can be said to be in the trend and able to integrate commerce and art together harmoniously..."  Teacher Daeng said

Thai TV Drama Krong Karm Poster
Krong Karm Poster

“ ...drama art is considered the number one art that humans have. Because it brings together all art forms Every sector came together to compile it into a drama... ”  As a Thai playwright Yuntells the benefits of Thai dramas that” ...besides the duty of providing entertainment I feel happy when I look at it. Drama also has an influence on a changing society. Because drama is a free media that causes high competition. Especially the competition in content that causes drama producers to focus on making the production as interesting as possible... ”

“ ...Each Thai drama has different values ​​that affect the hearts of viewers. Teaching viewers by not forcing them through the storyline to make viewers think and ask questions between themselves and society. WhichThe role of the drama is Making viewers develop wisdom that comes from asking questions Searching for the meaning of life, etc... ”

The drama we call "Soap operas" people watch, but if we insert knowledge Goodness is inserted into harmony with the rotten water. It makes you see what the consequences of bad actions will be. And if you do it well, what will it be like?

Producing good Thai dramas must begin with scripts that are creative and can reflect ideas for the audience. Including moving the story through the characters in an interesting way And most importantly, that drama must achieve its number one goal, which is Fun and entertainment Therefore, it will be a drama that is creative for the audience.

Summary

Thai dramas, even if they are soap operas But in the end, there were still a lot of viewers. The development of Thai scripts gives the soap operas a sense of knowledge. Insert goodness into it to blend in with the rotten water. Because sewage water is stagnant water. We put reasons in it. Take the impact It's like teaching people. It is considered to help create a better society.

Illustrations from the internet
Information from the seminar “Drama: Creative Dimensions for a Healthy Society” by
Mr. Yingyot Panya (Yun), television script writer
Ajarn Salaya Sukhaniwat, President of the Television Script Writers Association.

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