Update before reading
This is a brand-history overview — prices and menu items may have changed since. Check the official website or app for current details.
The Italian food brand that Thais know well is probably Pizza, and the first brand to enter Thailand was Pizza Hut. But in the end, The Pizza Company, which later branched out, came to dominate the market and stand as one of the pizza brand markets.
The Pizza Company is a company under The Minor Food Group. It is considered a pizza franchise that makes a difference to the market very well. Launched into the market in 2015. 2001 with fresh ingredients and emphasizes health promotion Plus it's crispy and has a taste that suits Thai people's tastes. Unsurprisingly, it soared to number one.
The important thing that is an important highlight of The Pizza Company is "cheese" that is of excellent quality. and impress those who taste it There are also more than 30 types of toppings that consumers can choose from, making it attractive to taste buds. And can create experiences and elevate eating to the next level
The Pizza Company has developed itself from a Local Brand to an International Brand by expanding its own franchise branches to other countries. Especially countries in the Middle East. and China mainly Who would believe that a Thai company would be able to expand the Italian food market to other countries?
Currently, in addition to the main menu "Pizza", the menu is continuously expanding, such as salads, New Orleans chicken, pasta, appetizers, etc., with more than 20 types and with a tendency to increase. Immediately giving the pizza franchise restaurant the image of a Fast & Junk Food restaurant
The next step from International Brand to become a Global Brand is what The Pizza Company is working hard on. With the recent rebranding to create a more modern image of the restaurant. It is international in the eyes of both foreigners and Thai people. Using raw materials from reliable, international sources and publicizing the origins of various raw materials. Including the production process that takes care in every step
The next thing to keep an eye on is The steps of The Pizza Company are trying to be on a competitive field with other global brands such as McDonald's, Subway, Burger King, etc. What the journey of The Pizza Company will be like, we still don't know. But it probably won't be long.